The role of processing fluency in online consumer behavior: evaluating fluency by tracking eye movements.

Published in: ETRA (2014)

Keyphrases

eye movements
consumer behavior
online consumer
real time
eye tracking
working memory
head movements
visual attention
visual search
smooth pursuit
eye gaze
online shopping
information processing
eye tracker
social media
head motion
eye tracking data
particle filter
eye movement patterns
decision making