The Use of Marketing Decision Support Systems for New Product Design: A Review.
J. Francisco Figueroa PérezJuan Carlos Leyva LópezLuis C. SantillanEdgar O. Pérez ContrerasPedro J. SánchezPublished in: Int. J. Comput. Intell. Syst. (2019)
Keyphrases
- decision support system
- decision making
- decision support
- support systems
- decision makers
- data mining
- knowledge based systems
- data warehouse
- management system
- expert systems
- social media
- website
- information systems
- search engine
- artificial intelligence
- decision process
- agent based architecture
- data model
- design process
- database