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The Devil is in the Details: Analyzing the Lucrative Ad Fraud Patterns of the Online Ad Ecosystem.
Emmanouil Papadogiannakis
Nicolas Kourtellis
Panagiotis Papadopoulos
Evangelos P. Markatos
Published in:
CoRR (2023)
Keyphrases
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display advertising
advertising campaigns
contextual advertising
online learning
pattern mining
data mining techniques
normal controls
targeted advertising
data sets
neural network
sponsored search