Search engine optimisation versus Website usability: conflicting requirements?
Eugéne Bourbone VisserMelius WeidemanPublished in: Inf. Res. (2011)
Keyphrases
- conflicting requirements
- website
- search engine
- web pages
- usability evaluation
- website design
- usability issues
- web design
- web search
- information retrieval
- seo made simple
- trade off
- web search engines
- genetic algorithm
- web information
- query logs
- web server
- web content
- usability problems
- online services
- web navigation
- usability testing
- online resources
- optimisation algorithm
- internet users
- web usage mining
- keywords
- user queries
- user interaction
- data mining
- search quality
- information discovery
- sponsored search
- search engine optimization
- log files
- web users
- search queries