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Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers.

Tengfei GuoShiquan ZhongXuelian WangShoufeng Ma
Published in: Comput. Ind. Eng. (2023)
Keyphrases
  • third party
  • switching costs
  • personal information
  • sensitive information
  • online shopping
  • visual basic
  • mashup
  • network effects
  • trusted third party
  • supply chain
  • electronic commerce
  • reverse logistics