Google's Auction for TV Ads.
Noam NisanJason BayerDeepak ChandraTal FranjiRobert GardnerYossi MatiasNeil RhodesMisha SeltzerDanny TomHal R. VarianDan ZigmondPublished in: ICALP (2) (2009)
Keyphrases
- sponsored search advertising
- search advertising
- sponsored search
- search engine
- web pages
- display advertising
- online advertising
- pay per click
- online auctions
- website
- purchase behavior
- keywords
- multi unit
- sponsored search auctions
- information retrieval
- click prediction
- digital tv
- tv broadcast
- mechanism design
- internet search engines
- bidding strategies
- computational advertising
- user behavior
- electronic commerce
- cf contextpath
- budget constraints
- auction mechanisms
- direct marketing
- combinatorial auctions
- information revelation
- resource allocation and scheduling