A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance.
Heikki KarjaluotoHanna MäkinenJoel JärvinenPublished in: Bled eConference (2015)
Keyphrases
- social media
- reputation management
- corporate social responsibility
- emergency management
- social activities
- social responsibility
- case study
- listed companies
- user activity
- big data
- process oriented
- crisis management
- user generated content
- reputation systems
- prior studies
- social networks
- neural network
- trust model
- information technology
- social media data
- social networking
- trust evaluation
- collaborative learning