Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms.
Victor GallegoJessica LinganAlfons FreixesAngel A. JuanCelia OsorioPublished in: Inf. (2024)
Keyphrases
- machine learning
- learning algorithm
- data clustering
- data mining
- nonnegative matrix factorization
- k means
- data analysis
- significant improvement
- machine learning algorithms
- worst case
- predictive modeling
- machine learning approaches
- machine learning methods
- computationally efficient
- probabilistic model
- computational complexity
- data structure
- computer vision
- statistical analysis
- unsupervised learning
- active learning
- spectral clustering
- reinforcement learning