A framework of dynamic CRM: linking marketing with information strategy.
Chung-Hoon ParkYoung-Gul KimPublished in: Bus. Process. Manag. J. (2003)
Keyphrases
- main contribution
- genetic algorithm
- prior knowledge
- information sources
- customer relationship management
- information content
- data mining
- text mining
- dynamically changing
- information overload
- information seeking
- user interaction
- information extraction
- end users
- domain knowledge
- multimedia
- information retrieval
- machine learning