Sponsored Search Auction Considering Combinational Bids with Externalities.

Ryusuke Imada Katsuhide Fujita

Published in: IEICE Trans. Inf. Syst. (2017)

Keyphrases

sponsored search auctions
sponsored search
search engine
online advertising
sponsored search advertising
click prediction
click through rate
user experience
budget constraints
click models
bidding strategies
search behavior
collaborative filtering
information retrieval
search result