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Understanding Factors Affecting Mobile Services Adoption: Case of Thailand.
Tugrul U. Daim
Fahad Aldhaban
Jay Justice
Nuri Basoglu
Published in:
Int. J. Inf. Syst. Serv. Sect. (2014)
Keyphrases
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factors affecting
mobile services
perceived usefulness
factors influencing
user acceptance
key factors
mobile users
mobile technologies
mobile devices
business opportunities
mobile web
user experience
database
mobile applications
mobile phone
learning environment
technology adoption
databases