The effect of customers' perceived benefits on virtual brand community loyalty.
Min Jung KangDong-Hee ShinPublished in: Online Inf. Rev. (2016)
Keyphrases
- switching costs
- potential customers
- customer satisfaction
- prior studies
- knowledge communities
- individual level
- virtual environment
- online services
- virtual reality
- information systems
- virtual world
- user satisfaction
- perceived usefulness
- positive effects
- augmented reality
- community structure
- perceived risk
- knowledge sharing
- software vendors
- website