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Operations and marketing alignment to reduce operational risk: how airlines circumvent well-guarded markets.

Kuangnen Cheng
Published in: Int. J. Adv. Oper. Manag. (2018)
Keyphrases
  • operational risk
  • commercial banks
  • risk management
  • customer service
  • data mining
  • market share
  • air cargo
  • data model
  • search engine
  • information systems
  • case study
  • electronic commerce