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Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention.

Dwiki Adisaputra KoerniawanAndreas Raharto CondrobimoHendry Hartono
Published in: ICIMTech (2023)
Keyphrases
  • purchase intention
  • online shopping
  • video data
  • video sequences
  • video content
  • electronic word of mouth
  • real time
  • video frames
  • product quality
  • search engine
  • social media
  • online video
  • video sharing