Login / Signup
Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention.
Dwiki Adisaputra Koerniawan
Andreas Raharto Condrobimo
Hendry Hartono
Published in:
ICIMTech (2023)
Keyphrases
</>
purchase intention
online shopping
video data
video sequences
video content
electronic word of mouth
real time
video frames
product quality
search engine
social media
online video
video sharing