Pricing and advertisement in a manufacturer-retailer supply chain.
Jinfeng YueJill AustinZhimin HuangBintong ChenPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- supply chain
- uncertain demand
- pricing schemes
- quantity discount
- supply chain management
- inventory policy
- pricing model
- pricing strategies
- pricing mechanism
- dynamic pricing
- demand uncertainty
- inventory management
- bullwhip effect
- distribution centers
- revenue sharing
- inventory control
- decision making
- lead time
- safety stock
- revenue management
- service level
- customer demand
- cost savings
- financial markets