Triangular Bidword Generation for Sponsored Search Auction.
Zhenqiao SongJiaze ChenHao ZhouLei LiPublished in: WSDM (2021)
Keyphrases
- sponsored search
- sponsored search auctions
- sponsored search advertising
- click prediction
- search engine
- budget constraints
- online advertising
- click through rate
- web search
- computational advertising
- online auctions
- click models
- combinatorial auctions
- search behavior
- bidding strategies
- search advertising
- online markets
- digital libraries
- data mining