The Business Model for a Superfood Company based on Lean Startup Techniques, Digital Marketing, and PMBOK Guidelines.
Rodrigo Alonso Iglesias-CuzcanoLuis Enrique Quiroz-RodriguezJuan Carlos Quiroz-FloresBertha Haydee Diaz-GarayRuth Vasquez-Rivas-PlataPublished in: ICIBE (2022)
Keyphrases
- business models
- case study
- telecommunications industry
- mobile payment
- life cycle
- electronic commerce
- customer relationship management
- cloud computing
- customer service
- financial services
- high tech
- business opportunities
- data mining
- conceptual framework
- social commerce
- customer behavior
- customer support
- social media
- electricity markets
- group buying
- domain specific
- website
- databases