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Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference.
Huini Zhou
Guo Li
Yong Tan
Published in:
Electron. Commer. Res. Appl. (2023)
Keyphrases
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cost reduction
cost savings
preference elicitation
total cost
multiple criteria
multi attribute
expected cost
high cost
transfer function
high voltage
competitive market
online advertising
data mining
high efficiency
cost sensitive
user preferences
supply chain
lower bound
computational complexity