Empowering Marketing Management and Gaming Consumer Interaction Through AI and Citizen Science.
Celestine IwendiChatti Subba LakshmiBala Dhandayuthapani VeerasamyPaul HollinsDamilare AdeolaPradeep HewageAdedapo Paul AderemiPiyush Kumar ShuklaPublished in: GEM (2024)
Keyphrases
- consumer behavior
- customer relationship management
- purchase behavior
- artificial intelligence
- information systems
- decision support
- decision making
- management system
- social media
- case based reasoning
- expert systems
- marketing strategies
- data management
- online consumer
- long term
- knowledge based systems
- human computer interaction
- electronic commerce
- educational games
- knowledge representation
- intelligent behavior
- website
- ai technologies
- machine learning
- data mining
- knowledge management
- intelligent systems
- virtual environment
- purchasing behavior