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Erfolgswirkungen von One-to-One Marketing - Eine empirische Analyse.
Dietmar Eifert
Ingo Pippow
Published in:
Wirtschaftsinformatik (2001)
Keyphrases
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website
data mining
consumer behavior
database marketing
data sets
decision making
social media
predictive modeling
mobile advertising
target audience
marketing strategies
customer relationship management
artificial intelligence
knowledge discovery
computer vision
potential customers
search engine