Online Learning of a Ranking Formula for Revenue and Advertiser ROI Optimization.
Or LeviPublished in: LEARNER@ICTIR (2017)
Keyphrases
- online learning
- sponsored search
- region of interest
- click prediction
- optimization process
- global optimization
- higher education
- optimization algorithm
- optimization problems
- display advertising
- ranking algorithm
- distance education
- contextual advertising
- online algorithms
- online course
- computer mediated
- e learning
- web search
- optimization method
- distance learning
- blended learning
- cd rom
- search engine