Advertisement recommendation based on personal interests and ad push fairness.

Duen-Ren Liu Yu-Shan Liao Ya-Han Chung Kuan-Yu Chen

Published in: Kybernetes (2019)

Keyphrases

personal interests
sponsored search
display advertising
user profiles
social relations
contextual advertising
online advertising
recommendation quality
social networks
search engine
online social networks
social influence
social context
website
user experience