Lead management optimization using data mining: A case in the telecommunications sector.
Pedro Espadinha-CruzA. FernandesAntónio GriloPublished in: Comput. Ind. Eng. (2021)
Keyphrases
- data mining
- decision support
- management system
- cluster analysis
- customer relationship management
- data mining applications
- information management
- business applications
- information systems
- optimization problems
- knowledge management
- data processing
- optimization model
- text mining
- data warehouse
- knowledge discovery
- association rules
- telecommunications networks
- business intelligence
- optimization process
- optimization methods
- data mining methods
- global optimization
- real world
- data management
- decision making