Login / Signup
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention - Take Xiaohongshu as an example.
Min Qin
Shanshan Qiu
Yu Zhao
Wei Zhu
Shuqin Li
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
</>
purchase intention
online shopping
product quality
virtual communities
online stores
survey data
video data
video content
customer satisfaction
real time
service quality
artificial intelligence
open source
petri net
process control
factors that affect