On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook.
Filipe Nunes RibeiroKoustuv SahaMahmoudreza BabaeiLucas Henrique C. LimaJohnnatan MessiasOana GogaFabrício BenevenutoKrishna P. GummadiElissa M. RedmilesPublished in: CoRR (2018)
Keyphrases
- display advertising
- online advertising
- advertising campaigns
- social media
- sponsored search
- targeted advertising
- behavioral targeting
- contextual advertising
- pay per click
- search advertising
- click prediction
- case study
- online social networks
- hierarchical clustering
- social networks
- clustering algorithm
- parameter free
- web pages
- principal direction
- social interaction
- search engine
- social networking sites
- multi agent
- clustering method
- agglomerative clustering
- user behavior
- test bed
- social media platforms
- young adults
- short text
- hierarchical clustering algorithm