Exploring Factors That Customers' Concerns When Using the E-commerce Platform in Thailand.
Jiramate WadsuwanPornwasin SirisawatTipavinee Suwanwong RodbundithPublished in: IEEM (2022)
Keyphrases
- customer preferences
- online banking
- electronic commerce
- product information
- real time
- product recommendation
- consumer behavior
- factors affecting
- customer relationship management
- customer loyalty
- purchasing behavior
- factors that influence
- factors influencing
- information disclosure
- online stores
- website
- perceived usefulness
- internet usage
- potential customers
- factors that affect
- key factors
- service providers
- data mining