Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach.

Shohei Suzuki Shoichi Morimoto

Published in: ICE-B (2014)

Keyphrases

tourism industry
mobile payment
electronic commerce
data mining
website
social media
customer relationship management
long term
decision making
marketing strategies
consumer behavior
real time
internal and external
mobile advertising
potential customers
high tech
business models
data sets