Exploring the Effect of Social Networking Service on Homestay Intention in Vietnam by GM(1, N) and Multiple Regression Analysis.
Kuei-Chien ChiuChih-Sung LaiHsing-Hui ChuDucHanh Tran ThiRung-Ching ChenPublished in: J. Inf. Sci. Eng. (2022)
Keyphrases
- social networking
- multiple regression analysis
- subjective norm
- service quality
- computer self efficacy
- social networks
- social media
- statistically significant
- correlation analysis
- online social networks
- user behavior
- independent variables
- quantitative and qualitative
- social networking sites
- regression analysis
- linear relationship
- social bookmarking
- distance learning
- data collection
- online communities
- dependent variables
- factors that affect
- job satisfaction
- perceived risk
- end users
- web services