An empirical investigation on search engine ad disclosure.
Dirk LewandowskiFriederike KerkmannSandra RuemmeleSebastian SünklerPublished in: J. Assoc. Inf. Sci. Technol. (2018)
Keyphrases
- search engine
- sponsored search
- web search
- information retrieval
- web search engines
- user queries
- search advertising
- keywords
- online advertising
- information loss
- keyword search
- data quality
- search quality
- statistical databases
- query logs
- web pages
- click prediction
- confidential information
- targeted advertising
- privacy preserving data publishing
- neural network
- internet search engines
- online resources
- information access
- retrieval systems
- information retrieval systems