The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms.
Jürgen RöschChristian V. BaccarellaPublished in: HCI (14) (2022)
Keyphrases
- business models
- user interaction
- social media platforms
- social media
- life cycle
- computing platform
- user feedback
- cloud computing
- user behavior
- user studies
- electronic commerce
- user interface
- business organizations
- case study
- user input
- conceptual framework
- interactive segmentation
- social commerce
- mass customization
- mobile payment
- semi automatic
- test collection
- social media content