An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market.
Jeen Mary JohnOlamilekan ShobayoBayode OgunleyePublished in: CoRR (2024)
Keyphrases
- customer segmentation
- customer behavior
- clustering analysis
- clustering algorithm
- data mining methods
- data mining
- data clustering
- decision making
- fuzzy clustering
- behavior patterns
- customer data
- association rule mining
- k means
- cluster analysis
- historical data
- customer relationship management
- supply chain
- machine learning
- transactional data
- clustering method
- fuzzy c means
- overlapping clusters
- knowledge discovery
- membership functions
- anomaly detection