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A machine learning framework for customer purchase prediction in the non-contractual setting.
Andrés Martínez
Claudia Schmuck
Sergiy Pereverzyev Jr.
Clemens Pirker
Markus Haltmeier
Published in:
Eur. J. Oper. Res. (2020)
Keyphrases
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electronic commerce
purchase behavior
churn prediction
potential customers
prediction accuracy
prediction model
marketing strategies
customer satisfaction
prediction algorithm
prediction error
data sets
product information
life cycle
customer service
customer behavior
website
information retrieval