Patterns for Building Customer Relationships in a Pattern Language for Value-Creation Marketing.
Takashi IbaMiho MasaiYuuri AbeYuji KosakaPublished in: EuroPLoP (2020)
Keyphrases
- pattern languages
- design patterns
- customer relationship management
- customer behavior
- regular patterns
- marketing strategies
- efficient learning
- inductive inference
- data mining
- consumer behavior
- customer service
- direct marketing
- purchase behavior
- customer satisfaction
- transactional data
- tree patterns
- database systems
- machine learning
- database
- query translation
- query language
- data model
- databases