How a sustainable message affects brand attributes.

Ruben Huertas-Garcia Carolina Consolación Marta Mas Machuca

Published in: Ind. Manag. Data Syst. (2016)

Keyphrases

machine learning
email
probabilistic model
management system
multi attribute
data sets
neural network
social networks
knowledge base
evolutionary algorithm
attribute values
data objects
communication channels
sustainable development
brand image