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The Process of Innovation Adoption by the Use of E-Commerce Marketing Application : Case Study on Indonesia Small Medium Enterprise Community.
Feni Wahyuni
Irwansyah
Monika Pretty Aprilia
Published in:
ICCCS (2019)
Keyphrases
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case study
knowledge management
design process
website
development process
business models
information systems
information technology
process model
critical mass
core competence
small and medium sized enterprises