Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review.
Albérico RosárioRicardo RaimundoPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- literature review
- marketing strategies
- consumer behavior
- direct marketing
- customer satisfaction
- case study
- life cycle
- customer relationship management
- current issues
- support systems
- search engine optimization
- learning environment
- online stores
- electronic commerce
- competitive advantage
- fuzzy clustering
- supply chain
- expert systems
- market segments