The Influence of Shopping Path Length on Purchase Behavior in Grocery Store.

Marina Kholod Takanobu Nakahara Haruka Azuma Katsutoshi Yada

Published in: KES (3) (2010)

Keyphrases

path length
purchase behavior
social influence
shortest path
small world
sponsored search advertising
clustering coefficient
social interaction
factors influencing
electronic markets
internet shopping
real world
social relationships