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Examining the role of information technology in cultivating firms' dynamic marketing capabilities.

Eric T. G. WangHan-fen HuPaul Jen-Hwa Hu
Published in: Inf. Manag. (2013)
Keyphrases
  • information technology
  • information systems
  • data mining
  • website
  • strategic alignment
  • competitive advantage
  • social networks
  • long term
  • developed countries
  • banking industry