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Smartphones as decision support in retail stores - The role of product category and gender.
Niklas Eriksson
Carl-Johan Rosenbröijer
Asle Fagerstrøm
Published in:
CENTERIS/ProjMAN/HCist (2018)
Keyphrases
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decision support
product configuration
decision support system
decision makers
business intelligence
data warehousing
mobile devices
data mining
expert systems
supply chain
life cycle
data warehouse
case study
mobile applications
decision making
knowledge discovery
augmented reality
daily life
product design