Applications of feedback control in online advertising.
Niklas KarlssonJianlong ZhangPublished in: ACC (2013)
Keyphrases
- feedback control
- online advertising
- closed loop
- optimal control
- user behavior
- adaptive control
- open loop
- fractional order
- inverted pendulum
- behavioral targeting
- networked control systems
- control law
- sponsored search
- long tail
- display advertising
- feedback controller
- advertising campaigns
- linear time invariant
- search advertising
- long time delay
- least squares
- autonomous control
- internet advertising