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Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study.

Lin XiaoChuanmin MiYucheng ZhangJing Ma
Published in: Inf. Syst. Frontiers (2019)
Keyphrases
  • social media
  • electronic commerce
  • behavioral intention
  • online shopping
  • perceived usefulness
  • information systems
  • online learning
  • learning styles
  • data distribution