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Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction.
Silas Formunyuy Verkijika
Lizette de Wet
Published in:
Telematics Informatics (2019)
Keyphrases
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social networking sites
information sources
mobile apps
user interaction
mobile applications
product reviews
consumer behavior
social networking
user interface
information seeking
end users
social media
user generated content
mobile devices
business models
online social networks
user experience