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Umweltbewusstsein durch audiovisuelles Content Marketing? Eine experimentelle Untersuchung zur Konsumentenbewertung nachhaltiger Smartphones.
Danielle Warnecke
Felix Redepenning
Frank Teuteberg
Published in:
Wirtschaftsinformatik (2019)
Keyphrases
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website
data mining
multimedia content
mobile devices
long term
web content
social media
databases
information systems
augmented reality
xml documents
multimedia
metadata
user experience
decision making
daily life
mobile applications
smart phones
textual content