Pricing Strategies for Viral Marketing on Social Networks.
David ArthurRajeev MotwaniAneesh SharmaYing XuPublished in: WINE (2009)
Keyphrases
- viral marketing
- social networks
- pricing strategies
- influence maximization
- online social networks
- information diffusion
- inventory control
- social influence
- influence propagation
- dynamic pricing
- social media
- software agents
- diffusion models
- supply chain
- network effects
- greedy algorithm
- social interaction
- social relationships
- social network analysis
- network structure
- diffusion model
- link prediction
- complex networks
- upper bound
- information systems