The RFM Model Analysis for VIP Customer: A Case Study of Golf Clothing Brand.

Tung-Hsiang Chou Shu-Chen Chang

Published in: Int. J. Knowl. Manag. (2022)

Keyphrases

probabilistic model
mathematical model
probability distribution
formal model
case study
theoretical analysis
experimental data
neural network
objective function
prior knowledge
management system
em algorithm
sequential patterns