Enhancing the measurement of information technology (IT) business alignment and its influence on company performance.
Jerry N. LuftmanKalle LyytinenTal Ben-ZviPublished in: J. Inf. Technol. (2017)
Keyphrases
- business strategy
- information technology
- small businesses
- digital economy
- business activities
- information systems
- customer service
- knowledge management
- business managers
- business environment
- competitive environment
- strategic alignment
- manufacturing companies
- competitive advantage
- south africa
- case study
- strategic management
- global economy
- financial information
- business processes
- advanced technology
- data mining
- business management
- customer relationship management
- human capital
- competitive intelligence
- customer support
- strategic advantage
- business models
- small and medium sized enterprises
- business world
- business intelligence
- business process
- business analytics
- human resource management
- customer data
- customer retention
- organizational structure