Brand Communication In Twitter - A Case Study On Adidas.
Nina KrügerStefan StieglitzTobias PotthoffPublished in: PACIS (2012)
Keyphrases
- social networks
- case study
- social media
- online social networks
- social media streams
- test bed
- communication networks
- data acquisition
- information exchange
- neural network
- computer networks
- information sharing
- communication systems
- communication patterns
- topic detection
- short messages
- data collection
- communication overhead