Personalized Attraction Enhanced Sponsored Search with Multi-task Learning.
Wei ZhaoBoxuan ZhangBeidou WangZiyu GuanWanxian GuanGuang QiuWei NingJiming ChenHongmin LiuPublished in: CoRR (2019)
Keyphrases
- multi task learning
- sponsored search
- click prediction
- multi task
- search engine
- multiple tasks
- gaussian processes
- online advertising
- learning tasks
- learning problems
- multitask learning
- transfer learning
- high order
- user experience
- web search
- theoretical analysis
- learning models
- e learning
- learning algorithm
- user profiles
- end users
- model selection
- metric learning
- link prediction
- support vector
- information retrieval
- user behavior
- web search engines