Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions Under Uncertainty for User Experience Design.
Feng ZhouYangjian JiRoger J. JiaoPublished in: IEEE Trans. Hum. Mach. Syst. (2014)
Keyphrases
- user experience
- user interface
- interface design
- user interaction
- user behavior
- mobile applications
- design decisions
- decision making
- user studies
- end users
- design process
- customer satisfaction
- mobile services
- conceptual framework
- affective computing
- cognitive model
- information access
- design principles
- web search
- expert systems