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Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective.

Kar Yan TamShuk Ying Ho
Published in: Inf. Syst. Res. (2005)
Keyphrases
  • web personalization
  • likelihood model
  • website
  • probabilistic model
  • user interests
  • web mining
  • web usage mining
  • web users
  • machine learning
  • search engine
  • recommender systems
  • access patterns
  • usage data